Learn the Basics of Goals & Objectives

Section 4: Pricing Strategy

Say Bye-Bye to Hourly Rates

In this section, you’ll learn how to price your product or service based on real value — not just guesswork or what competitors are charging. You’ll walk away knowing how to break down your offer, justify your price, and structure it in a way that makes people feel confident buying. We’ll also touch on buyer psychology, pricing tiers, and how to tie your pricing back to your business goals. Whether you’re undercharging or unsure what to charge, this section will help you lock in a price that matches your value and your market.

Start Selling Your Worth

This section helps you shift from trading hours for dollars to pricing based on value, results, and transformation — the key to scaling.

I will show you the 4 key elements of Pricing Strategy:

Markup Pricing
Competitive Pricing
Value-Based Pricing
Bundle Pricing

The Pricing Strategy?

Once you've clarified the problem and positioned your offer, the next move is building a system that brings it to life. This is where product strategy becomes real — through content, timelines, automation, and positioning. You need to map out the entire process: what content needs to be created, how it’s scheduled, what platforms you’re using, and what tools you’ll need to execute. Your product doesn’t just need to exist — it needs to move, and your job is to design that movement with intention. This section is about turning strategy into structure — and making it repeatable.

1. Markup Pricing

Markup is when you take your base cost (what it costs you to deliver the service or product) and add a profit margin on top. It’s the fastest way to ensure you’re not undercharging.

Here's how to turn that into attention:

Formula:

Cost to Deliver × Markup % = Retail Price

If it costs you $50 to print and ship a shirt, and you use a 180% markup, $50 × 1.8 = $90 — that’s your retail price.

Industry-standard markups fall between 50% to 100% (double cost)

2. Competitive Pricing

This strategy means looking at what others in your industry are charging — and making sure your price makes sense next to theirs.

3 Ways to Compete:

Match the market – same price, better value.
Undercut – come in lower to grab attention (careful: don’t stay there).
Outprice – charge more, but show why you’re worth it

3. Value-Based Pricing

This strategy is based on what your product or service is worth to the customer, not what it costs you to make.

It’s not about your time — it’s about their results.
If your offer helps them make $10,000, why are you charging $200?

Example:
If your coaching helps a client land a $5,000 client, that session isn’t “worth $100/hr.” It’s worth the breakthrough — and that’s how you price it.

Use this when:

You’re solving a major pain point
You have strong testimonials or case studies
Your offer leads to financial, emotional, or time freedom

This is how you move from hustling to high ticket — because people pay more for results, not effort
to high ticket — because people pay more for results, not effort

4. Bundling Pricing

Bundling is when you package multiple products or services together for one price. You’re not discounting your worth — you’re increasing perceived value.multiple products or services together for one price. You’re not discounting your worth — you’re increasing perceived value.multiple products or services together for one price. You’re not discounting your worth — you’re increasing perceived value.

It feels like a deal to the buyer, and it lets you raise your average order value without feeling “salesy.”

Example:
Instead of selling 1 shirt for $45, offer 2 for $80.

"It’s not a sprint. It’s a marathon.”

FAQ

How do I know what to charge for my product or service?

Start by calculating your cost, then decide your markup based on industry standards (150%–200%) or the value of the transformation. If the result is priceless — price accordingly.

What if I feel like people won’t pay that price?

That’s a mindset issue. People pay for results, not time. If you communicate the value and show proof, the right audience will pay.

How do I set up pricing tiers?

Create 2–3 offers: basic, standard, and premium. Each level should add more value or support so the client chooses based on their urgency and budget.

5. How can I stand out when competitors charge less?

Don't compete on price — compete on value. Offer better outcomes, customer experience, and transformation. Then back it up with content, proof, and trust.

<< Back

Next >>