Learn the Basics of Goals & Objectives

Section 1: Goals & Objectives

Know Your Direction

In this section, you’ll learn how to set real, measurable goals that align with where you want to take your business — whether that’s getting more clients, making sales, or building your brand. You’ll walk away understanding the difference between goals and objectives, how to set realistic, targeted outcomes, and what goals to focus on based on your business type. Most importantly, you’ll discover why so many businesses waste money without this kind of clarity. You’ll also get answers to common questions and see practical examples of how to apply this to your own business.

What's the Purpose of a Marketing Plan?

The marketing plan is a roadmap for a business to attract customers. It outlines strategies and goals to achieve success in sales and brand awareness.

To eliminate the noise and confusion social media has thrown at you that got you off track.
We are going to F.O.C.U.S. - Follow One Criteria Until Successful.

Use the 1:1:1 formula. Identify 1 Product, 1 Service and 1 Platform to promote on.

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What Are the Elements of a Marketing Plan?

Here is 5 elements of a marketing plan

Goals & Objectives

Help you define what you want your traffic to do — like book appointments, increase calls, grow your email list, or boost brand awareness — so you're not just getting views, you're getting results

Target
Audience

A specific group of people you're trying to reach — the ones who actually need, want, and are willing to pay for what you offer. Every product or service has an audience

Everything is not for everybody. When you market to everyone, you reach no one

Product
Strategy

This is how you position what you’re selling so it speaks directly to your audience’s problem.

You are providing value. Your product becomes the solution to their problem — and that’s what makes people buy

Pricing
Strategy

This is how you set the value of your offer. It’s not just about what it costs — it’s about what it’s worth.

Your pricing builds trust, filters out bullshitters, and increases conversions.

The
Process

This is your execution game plan — how you’re actually going to get traffic and turn it into results.

It breaks down into 3 parts, but in this course, I’m focusing on 2: 1. Local SEO

2. Social Media

FAQ

What’s the difference between a goal and an objective?

A goal is the big-picture result (e.g., grow sales), while objectives are the measurable steps to get there (e.g., generate 300 leads/month).

How do I know if my goals are realistic?

We use F.O.C.U.S. – Follow One Criteria Until Successful – and apply the 1:1:1 Formula:
→ 1 Product
→ 1 Service
→ 1 Platform to promote on This creates clarity, direction, and a structure to scale — no more jumping around, just results.

Should I focus on sales or brand awareness first?

If you need money fast or consistent income, focus on sales. If you're building a long-term brand, focus on awareness with lead gen goals.

How many goals should I set at one time?

Start with 1 — Prioritize based on what moves the needle right now.

What kind of goals make sense for a new business

If you're a service-based business, your goal should be to get 100 new clients in 30 days. If you're a product-based business, aim to make 1,000 sales.

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