Speak to the Right People
In this section, you’ll learn how to clearly identify who your product or service is for — the people who actually need, want, and are willing to pay for what you offer. You’ll understand how to define your ideal customer, pinpoint their pain points, and stop wasting time marketing to everyone. Most importantly, you’ll see why targeting the wrong audience costs you money, and how to attract the right ones using the right message. You’ll also get real-world examples and a simple exercise to help you lock in your target audience today.
Who Are You Talking To?
If you can’t describe them in one sentence, you don’t really know your audience yet — and your content won't convert.
Everything is not for everyone.
You advertise to everyone, yoiu'll end up with no one.
By using the 1:1:1 formula it allows you to niche down. "Riches in the Niches"

What Are the Elements of a Target Audience?
Here is 5 elements to identify your target audience