Learn the Basics of Goals & Objectives

Section 3: Product Strategy

Where Your Sales Process Meets Value

In this section, you’ll learn how to define what you’re actually selling — not just the product, but the value behind it. Most people think they’re selling a service or a physical item, but what really moves people to buy is the transformation you’re offering. You’ll understand how to position your offer so it speaks directly to the problem your audience is trying to solve. By the end of this section, you’ll know how your product fits into your sales process and how to make it stand out in a crowded market.

Problem Solving — The Name of the Game

This section helps you understand that every product must solve a real problem, fit into the customer’s timeline, and support the sales journey through content.

I will show you how to:

Identify the problem
Offer the solution
Map the buyer’s journey
Create content that closes

The Product Strategy?

Once you've clarified the problem and positioned your offer, the next move is building a system that brings it to life. This is where product strategy becomes real — through content, timelines, automation, and positioning. You need to map out the entire process: what content needs to be created, how it’s scheduled, what platforms you’re using, and what tools you’ll need to execute. Your product doesn’t just need to exist — it needs to move, and your job is to design that movement with intention. This section is about turning strategy into structure — and making it repeatable.

1. Start With the Problem

Every great piece of content starts with a real problem.

Here's how to turn that into attention:

Turn the problem into a question
“Struggling to get clients without running ads?”
Create a list or guide
“3 ways to attract high-paying clients without chasing”
Build curiosity using 3 dots (…)
“When I ate this apple, I felt…”
(They’ll pause. That pause = power.)

2. Types of Content That Converts

Use a mix of these content styles to keep your audience engaged and moving through your funnel:

BTS (Behind-the-Scenes): Show your process, tools, or real life
FAQs / DYK: Clear up confusion and drop value
How-to Videos: Teach them something simple but helpful
Stats / Results: Data builds credibility
Storytelling: Show the before → after with emotion and truth

3. Content Structure That Sells

Here’s the simple 4-part layout:

Hook – Call out the frustration + intention
“Tired of posting and getting no sales?”
Body 1 – Share the story and challenge. Use “you” to make it personal
Body 2 – Show the turning point or result
CTA – Add urgency + a clear step
“Click the link — spots close Friday.”

4. Content Calendar Strategy

Most people don’t buy the first time — it takes 5–12+ touch points. That’s why you need a plan. This is what makes up your timeframe and milestones in your product strategy. However long it takes to build this content out is how long your launch cycle or milestone should be. The content becomes the journey — and every post is a step toward the sale.

14-Day Launch Example:

Day	Content Focus
1	Launch announcement
2	BTS: Show what you're building
3–11	Educational content w/ CTA
12	Reminder post: last chance coming
13	Launch Day: Go live, host webinar, make sales
14	Thank You message + CTA: “Here’s what to do next”

You can stretch this to 7, 14, or 30 + days — just keep the message focused

Study the competitors — not to copy, but to find the gaps.

What Are the Sales Process?

Here is 5 Steps to Sale Anything

Identify the
Problem

Before you sell anything, you have to understand what your audience is struggling with. If there's no pain, there’s no urgency — and no sale. The clearer you are on the problem your product or service solves, the easier it is to position it, pitch it, and close. This is where real marketing starts: not with hype, but with help

Offer the
Solution

Once you’ve identified the problem, your job is to show how your product or service is the exact solution. This isn’t about sounding fancy — it’s about bridging the gap between where your audience is and where they want to be. The best solutions are simple, clear. Don’t just sell the product… sell how it solves their problem — and make the benefit (outcome) clear.

The
Experience

People don’t trust what they can’t see. When you demonstrate your product or process — whether through video, walkthroughs, case studies, or live content — you build trust. It’s one thing to say what you do... it’s another to show how it works. Demonstrations create visual proof, help your audience see themselves in the process, and make your offer feel real and valuable. It also opens the door for engagement, which builds relationship, credibility, and long-term attention.

Close the
Deal

Everything you’ve done up to this point leads to this moment — the close. This is where most people hesitate, but the truth is, if you’ve clearly identified the problem, showed the solution, and built trust along the way, closing shouldn’t feel like pressure — it should feel like the next logical step. You’re not begging… you’re offering value, clarity, and direction. Be direct. Be confident. Ask for the sale.

Sales
Objectives

Sales isn’t just about hitting numbers — it’s about removing the mental block that’s stopping your client from saying yes. Your real objective is to listen so closely that you understand what’s keeping them stuck. It might be fear, confusion, lack of clarity, or doubt in themselves — not you. Once you identify the blockage, your role is to shift their perspective. 9 times out of 10, if they haven’t bought by step 3, it’s not because they don’t want it… it’s because they don’t fully understand it yet. Your sales objective is to lead them to clarity — because clarity converts.

"It’s not a sprint. It’s a marathon.”

FAQ

How do I know what product to focus on?

Start with what solves a real problem. Pick the product or service that gives the fastest or most visible result — that's the one people will pay for. Keep it simple and focused.

Do I need more than one offer?

Not right now. Focus on one offer, one audience, and one outcome. Get that working first, then scale or stack. Confusion kills conversion.

What if I don’t have content yet?

Start with one piece of content: a tip, a how-to, or a result you created. Then build from there. You don’t need a full content library to launch — just clarity and consistency.

How do I know if my product is positioned right?

Look at your competition. If you sound like everyone else, you’re not positioned right. Focus on the transformation you offer, not just the features you provide

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