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Montgomery Analytica

Section 5: The Process

Where Your Sales Process Meets Value

In this final stage, it’s time to bring your strategy to life. You’ve done the planning — now it’s time to attract traffic, build awareness, and position yourself in front of the people who need what you offer.

Problem Solving — The Name of the Game

We’ll cover how social media and local SEO work together to create brand visibility and authority, while also helping you find “hidden clients” already engaging with your content.

You’ll walk away understanding:

  • How to create posts that generate awareness and interaction

  • How to optimize your website so it quietly converts visitors

  • The full 6-step process for ranking on Google locally

This is where visibility meets trust — and trust turns into traffic.


The Process

In this section, you’ll learn how to take everything you’ve planned — your goals, audience, offer, and pricing — and start turning it into real visibility, traffic, and results. We’ll cover social posting and local SEO so your business can finally get seen by the right people in the right places.


This is where we turn your strategy into content, traffic, and local visibility so you can start getting real results from your marketing.


This section includes:

  • The power of social media posting for visibility

  • Understanding “hidden buyers” in likes, shares, comments

  • Why website optimization matters for conversions

  • The 6-Step Local SEO Strategy:

    1. Website Optimization (speed, layout, CTAs)

    2. Keyword Research (what your audience is actually searching)

    3. Google My Business Profile (verified and filled out properly)

    4. Alt Text for Images & Videos (to help Google rank you)

    5. Links (internal links + backlinks to build authority)

    6. Reviews (how to increase them + respond the right way)


Social Media 

You’ll learn how to stop posting just to post — and start posting with purpose. This section is about using your content to attract attention, spark connection, and move people closer to trusting and buying from you.


Key Points to Cover:

1. Content Has a Job — Awareness 

2. Find the “Hidden Clients”
3. Post Like a Sales Page

4. Rotate Your Content Types
5. Use a 14-Day Launch Theme

1. Content Has a Job — Awareness

You’ll learn how to stop posting just to post — and start posting with purpose. This section is about using your content to attract attention, spark connection, and move people closer to trusting and buying from you.


Every post you make is either pushing people closer or further away from buying. Your content should:

  • Educate

  • Inspire

  • Show transformation

  • Answer questions

  • Solve problems


This is your digital first impression.

2. Find the “Hidden Clients”

Most won’t comment or buy right away, but those who:
• Like
• Save
• Share
• Watch to the end
...are leads.

Treat engagement as interest — follow up, DM them, or run retargeting ads.


3. Post Like a Sales Page

Structure every post with intent:
• Hook – Call out a problem or create curiosity
• Body – Tell a story or share a quick tip
• Transformation – What changes if they apply it?
• CTA – What do you want them to do next?

5. Use a 14-Day Launch Theme

Plan your posts like a marketing campaign:
• Day 1: Big announcement
• Day 2: Behind the scenes
• Days 3–11: Education, FAQs, results
• Day 12: Reminder
• Day 13: Live or webinar promo
• Day 14: Thank you + What’s next


This builds trust, anticipation, and conversion.

4. Rotate Your Content Types

Mix your message to keep people engaged:
• Behind-the-Scenes
• FAQs / Did You Know
• How-to’s
• Stats or Results
• Storytelling


Once you’re done, you’ll generate your own custom Marketing Plan and get both your Certificate and plan sent straight to your email — completely free.

What Is Local SEO?

This section is about optimizing your presence so people find you, trust you, and take action. It’s not just about having a site — it’s about making your business searchable, relevant, and local.

Key Points to Cover:

  1. Local SEO Has a Job — Visibility

  2. Your Hidden Clients Are Already Searching

  3. Your Site = Your Sales Page

  4. Google Loves Content That Solves Problems

  5. Run a 14-Day Posting/Update Sequence


Local SEO

This section is about optimizing your presence so people find you, trust you, and take action. It’s not just about having a site — it’s about making your business searchable, relevant, and local.find you, trust you, and take action. It’s not just about having a site — it’s about making your business searchable, relevant, and local.

1. Local SEO has a job

Local SEO’s only job is to make sure people in your city can find you when they need you. If someone types “[your service] near me,” and you’re not showing up — that’s lost money.your service] near me,” and you’re not showing up — that’s lost money.


It’s not just about having a site. It’s about showing up:It’s about showing up:

  • On Google Maps

  • In the top 3 local results

  • With keywords your customers are already search

    If you’re invisible, you’re replaceable. Local SEO makes sure you’re the first option they see — and trust.

2. Your Hidden Clients Are Already Searching

Most of your ideal customers aren’t engaging with your posts — but they’re typing what they need into Google right now.

Local SEO helps you show up right when they’re looking:

•    “Best [your service] near me”
  • “Affordable [your service] in [your city]”
    • •    “[Your industry] open now”

    They don’t want to scroll social media — They want to click, call, and buy.

    If you're not showing up, you're missing free money.

    3. Your Site = Your Sales Page

    Your website isn’t just a digital brochure — it’s your 24/7 sales rep.


    Every section should do one job:

    • Headline: Hook them in

    • About: Build trust with your story

    • Services: Show the solution and value

    • Image or Media: Provide proof..."not a Gallery"

    • Contact: Make it easy to take action


    It should answer 3 things fast:

    • What do you do?
    • Who is it for?

    • What should I do next?

      If it’s not converting traffic into leads — it’s just taking up space.

      Want to add icons or a section layout? I got you.

    5. Run a 14-Day Posting/Update Sequence

    Google loves fresh, consistent activity — just like social media.


    Here’s a smart SEO hack:
    Treat your website and GMB like a 14-day content cycle.


    Use this sequence:

    DayAction
    1Announce your offer or update
    2Post BTS photo or project update
    3–6Upload educational posts or FAQs
    7Add a testimonial or review
    8–11Share stats, DYK facts, or quick tips
    12Reminder of service / offer
    13Promo video or special announcement
    14Thank you post + Next CTA

    4. Google Loves Content That Solves Problems

    Google’s #1 goal? Show the best answer.

    If your content:

    • Solves a real problem

    • Answers specific questions

    • Uses the right keywords

    • Gives value (not fluff)


    ...then you’ll start ranking higher — especially locally.

    Blog posts, FAQs, service pages, and even photo captions should speak directly to what your clients are searching for.


    No guessing. Do the research. Use their words.
    That’s how you become the solution Google wants to show.


    "The expressway is like the internet. Your business without marketing is like a business in the desert — no one knows it exists. Marketing is the road that drives traffic to your site."   — Tyrone Montgomery

    Social Media FAQs

    How often should I post on social media?

    At least 2-3 times a day. But quality > quantity. Don't worry about followers. Focus on value.

    What should I post to get leads?

    Mix of BTS, education, storytelling, and transformation content. Every post should solve a problem or spark curiosity.

    Why am I getting likes but no sales?

    Those likes are hidden clients. Follow up, retarget, or DM. Most buyers watch first before they act.

    Do I need to be on every platform?

    No. Focus where your audience hangs out. Master 1–2 platforms before adding more.

    What’s the best time to post?

    When your audience is online. Start testing around lunch, after work, and evenings — then check your analytics.

    Local SEO FAQs

    Do I need a website for Local SEO?

    Yes. Your site is your online storefront. Google needs it to rank you higher.

    What should I post to get leads?

    Mix of BTS, education, storytelling, and transformation content. Every post should solve a problem or spark curiosity.

    What’s a Google Business Profile?

    It’s your free listing on Google Maps and Search. Keep it updated, post weekly, and ask for reviews.

    How long does SEO take to work?

    SEO is long game. Expect traction in 30–90 days — depending on your niche and consistency.

    How do I get more reviews?

    Ask happy clients right after a job. Send them the link or use a QR code on your business card or receipt.

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